Chief Marketing Officer
Core
Lead marketing and acquisition for a new iGaming brand, driving growth in Tier-1 markets through traffic acquisition, SEO, and team leadership.
Role type
C-level marketing executive (iGaming)
Builds
Global B2C iGaming products and marketing functions
Domain
iGaming / Online Gambling
Required skills
iGaming leadership, team building, Tier-1 market strategy, traffic acquisition, SEO management, budget management, performance analytics, affiliate partnerships
Preferred skills
Product ownership, retention strategies, VIP management
Technologies
SEO tools, affiliate platforms, analytics tools
Responsibilities
Lead and develop the marketing/acquisition team, define and execute growth strategies for Tier-1 markets, manage acquisition channels and budgets, monitor business performance, lead SEO direction, build external partner relationships, establish marketing processes
Seniority
C-level, hands-on IC