Junior Creative Marketer, Copywriter (SMM)
Core
Analyze market and competitors, generate and test advertising hypotheses, write content (video scripts, landing page copy, clickbait headlines), localize materials, manage production, and analyze results to improve conversion.
Role type
Junior Creative Marketer / Copywriter (SMM)
Builds
Advertising concepts, video scripts, landing pages, and localized content for specific GEOs.
Domain
Digital Marketing / SMM / Performance Marketing
Deliverable
product features
Required skills
Copywriting, Market analysis, Hypothesis testing, Content localization, Production management, Data analysis (CPL, CR Lead, CR FTD), Technical brief writing
Preferred skills
AI tools usage (ChatGPT, Midjourney), Technical nuances (redirects, pre-landing bugs)
Responsibilities
Monitor spy-services and find working connections, create ad concepts for different GEOs, write video scripts and landing page copy, adapt successful approaches for different countries, set clear briefs for designers and tech teams, analyze metrics and optimize conversion, document test results.
Seniority
Junior, 6 months experience