Marketing Lead for Outdoo AI
Core
Develop and execute Go-To-Market strategy and comprehensive marketing plans to drive growth for an enterprise AI roleplay and training platform.
Role type
B2B SaaS Marketing Lead
Builds
Enterprise AI roleplay and training platform for customer-facing teams
Domain
B2B SaaS / Enterprise AI
Required skills
B2B SaaS marketing strategy, Go-To-Market planning, market trend analysis, competitive intelligence, customer persona development, nurture program creation, campaign execution, funnel attribution and tracking, team building
Preferred skills
Experience with marketing automation platforms, content marketing (white papers, case studies, webinars), multi-channel marketing (email, social, communities)
Responsibilities
Develop comprehensive marketing plans to support growth expectations; Monitor market trends and competitive activities to implement winning initiatives; Speak with current and prospective customers to understand pain points and personas; Create nurture programs for specific audience segments; Execute campaigns to generate leads and increase brand visibility; Establish communications with sales and customer success teams to improve conversion metrics; Ensure correct attribution and tracking of the funnel; Build and scale the marketing team
