Head of SMM
Core
Develop and execute a brand SMM strategy across Instagram, TikTok, Pinterest, YouTube, and Reddit to drive measurable brand growth and business results in the US market.
Role type
Senior SMM Strategist / Head of Social Media
Builds
Social media campaigns, influencer partnerships, UGC content systems, and paid social scaling
Domain
US Beauty/Fashion/Lifestyle/DTC E-commerce
Deliverable
product features
Required skills
SMM strategy, multi-platform content planning, influencer marketing, UGC management, paid social scaling, data analysis, AI for creative generation, English (Upper-Intermediate+)
Preferred skills
Design basics, video editing, experience with beauty/fashion/lifestyle brands
Technologies
Instagram, TikTok, Pinterest, YouTube, Reddit, AI tools
Responsibilities
Develop SMM strategy for US market, create content plans and briefs, test creative hooks and formats, analyze performance metrics, manage influencer and creator relationships, coordinate content production, scale top organic creatives via paid ads
Seniority
Senior, hands-on IC