Trade Marketing Manager | FMCG | Київ
Core
Analyze sales, distribution, and channel KPIs to drive commercial decisions and optimize trade marketing activities for an international FMCG company.
Role type
Trade Marketing Manager
Builds
Trade marketing activities, sales strategies, and commercial recommendations for a top-3 FMCG player in Ukraine.
Domain
FMCG (Food) / Retail Trade
Deliverable
dashboards & analysis
Required skills
Sales analysis, distribution analysis, assortment management, promo effectiveness evaluation, competitor monitoring, budgeting, KPI management, data analysis, Excel, stakeholder management
Preferred skills
FMCG experience, Modern/Traditional Trade knowledge, Power Query, Power BI, field work readiness
Technologies
Excel, Power Query, Power BI
Responsibilities
Analyze sales and distribution data; Evaluate regional team performance; Plan and budget trade marketing activities; Monitor competitor pricing and activities; Prepare analytics and recommendations for sales teams; Interact with field teams and regional managers.
Seniority
Mid-level, hands-on IC