Digital Marketing Manager
Core
Lead the development of the company's digital ecosystem (websites, paid/organic ads, analytics) to generate predictable demand for autonomous drone technology products.
Role type
Digital Marketing Manager (B2B Deep-Tech)
Builds
Autonomous drone systems and related defense technologies
Domain
Defense technology / Robotics / AI
Required skills
Digital marketing strategy, paid media management, SEO, web analytics (GA4, GTM, Looker Studio), team leadership, B2B demand generation, LLM tool usage
Preferred skills
Defense-tech experience, military service background, first-line management experience, technical product SEO
Responsibilities
Manage two company websites (development, content, efficiency) and oversee external agencies; Drive conversion from traffic to qualified leads via landing pages and CRM integration; Plan and execute structured experiments across multiple digital advertising channels; Build and maintain analytics dashboards and tracking; Develop organic traffic through SEO and LLM-generated content visibility; Lead a small digital team including SEO and content writers; Coordinate influencer and content creator collaborations; Partner with product marketing, PR, and sales on campaign launches and evaluation.