Head of Performance Marketing
Core
Building a predictable customer acquisition system and managing marketing investment efficiency for a premium travel agency.
Role type
Senior IC performance marketing head
Builds
Customer acquisition funnels, paid ad campaigns, and revenue analytics for luxury travel products
Domain
Travel / Luxury tourism
Required skills
Performance marketing strategy, budget planning, Meta Ads, Google Ads, unit economics, cross-channel analytics, team leadership, hypothesis testing
Preferred skills
Travel industry experience, high-ticket product experience, international market experience, AI automation in marketing
Responsibilities
Create monthly/quarterly/yearly customer acquisition plans, plan and forecast ad budgets, manage paid channels, control CAC/CPL/ROAS metrics, build end-to-end analytics, test audiences/creatives/offers, scale profitable connections, build performance teams, create reporting systems
Seniority
Senior, hands-on IC
