Head of Digital Marketing
Core
Build a sales system, develop the marketing team, and ensure stable achievement of commercial goals for a premium travel agency.
Role type
Senior leadership digital marketing head (Performance & Product Marketing)
Builds
Premium travel packages and unique expedition routes
Domain
Travel / Luxury tourism
Required skills
Performance marketing strategy, Product marketing, Team leadership, Unit economics, Marketing analytics, Hypothesis testing, AI tools adoption, Cross-channel budget management
Preferred skills
Travel industry experience, New product launch experience, CRM marketing, International markets experience
Responsibilities
Plan lead generation, sales, and revenue targets; Manage paid channels (Meta, Google); Analyze campaign efficiency (CAC, ROAS, LTV); Create new travel products and positioning; Build marketing processes and reporting systems; Present analytics to founders.
Seniority
Senior, hands-on IC with team management