Marketing Specialist
Core
Support the development and execution of marketing campaigns and initiatives across various channels to drive brand awareness, generate leads, and nurture customer relationships for educational technology products.
Role type
Marketing Specialist
Builds
Integrated marketing campaigns, content, sales enablement materials, and event experiences for Instructure's learning and personal development products.
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Digital marketing principles (SEO, SEM, social media, email), market research and competitive analysis, content creation and editing, marketing automation and CRM management, data analysis and reporting, project management
Preferred skills
Graphic design tools (Adobe Creative Suite)
Technologies
Marketo, HubSpot, Salesforce, Microsoft Office Suite
Responsibilities
Plan and optimize integrated marketing campaigns; conduct market research and competitive analysis; create and edit marketing content; manage marketing collateral and sales enablement materials; track and analyze campaign performance; support event planning and execution; manage marketing automation platforms and CRM systems
Seniority
Junior to Mid-level, hands-on IC
