Social Media & Personal Brand Lead
Core
Build and scale a founder's personal brand from scratch through content strategy, storytelling, and cross-channel execution.
Role type
Personal Brand & Content Lead (Founder / Tech)
Builds
LinkedIn, X (Twitter), and short-form video content assets
Domain
Tech / SaaS / AI / Startups
Deliverable
product features
Required skills
Content strategy, storytelling, copywriting, short-form video strategy, content workflow management, partner co-marketing, analytics
Preferred skills
Experience in SMM, Creator Marketing, extracting technical insights
Technologies
LinkedIn, X (Twitter), video editing tools
Responsibilities
Own end-to-end content roadmap, transform technical insights into scripts and posts, manage external production resources, repurpose assets into scalable formats, drive co-marketing initiatives, monitor performance trends
Seniority
Mid-level, high-autonomy IC