Lead Social Media Strategist (m/w/d)
Core
Developing and executing holistic social media strategies to build brand visibility and engage audiences across Meta, LinkedIn, TikTok, and Pinterest.
Role type
Lead Social Media Strategist
Builds
Digital products and content for a micronutrient concentrate brand
Domain
Health & Wellness / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, content production (static & video), community management, paid media management, KPI monitoring, project management, mentoring, AI tool affinity
Preferred skills
Experience with Meta Business Suite, planning/monitoring tools, image/video editing tools
Technologies
Meta Business Suite, planning and monitoring tools, image and video editing tools
Responsibilities
Develop content pillars and formats for various goals; plan, create, and publish high-quality content; build and manage active communities; steer organic and paid campaigns; monitor KPIs and derive optimization measures; analyze platform trends; manage projects including external vendor coordination; mentor juniors and students
Seniority
Senior, hands-on IC with mentoring responsibilities