Data Analyst
Core
Analyze marketing performance across channels, ensure consistency of key metrics (LTV, CAC, ROI), and provide insights to support decision-making for user acquisition and marketing.
Role type
Data Analyst (Marketing)
Builds
Reports and dashboards supporting marketing and product teams
Domain
Mobile apps, user acquisition, marketing analytics
Deliverable
dashboards & analysis
Required skills
SQL, marketing metrics (CAC, LTV, ROI), large-scale dataset analysis, BI tools (Tableau), A/B testing analysis, attribution data analysis
Preferred skills
Python, ML models familiarity, subscription product experience, payment data experience (Stripe, PayPal), Amplitude, AppsFlyer
Technologies
BigQuery, Tableau, Meta, Google Ads, Stripe, PayPal, Amplitude, AppsFlyer
Responsibilities
Analyze marketing performance across channels, work with core datasets (spend, revenue, LTV, attribution), support consistency of key metrics, analyze funnel performance, assist with A/B test analysis, identify data quality issues, prepare reports and dashboards
Seniority
Individual Contributor
