Senior Manager, Marketing
Core
Lead HOKA's brand strategy, seasonal marketing plans, and go-to-market priorities across Iberia (primary focus: Spain) to grow brand awareness and market share in running, outdoor, and lifestyle categories.
Role type
Senior Manager, Marketing
Builds
Locally relevant integrated marketing plans, 360-degree amplification campaigns, trade marketing, community and DTC programmes, and retail activations.
Domain
Consumer lifestyle, sport, fashion, running, outdoor
Deliverable
product features
Required skills
Country-specific strategy development, integrated 360-degree campaign execution, team leadership and coaching, stakeholder management, budget management, market insight analysis, performance reporting
Preferred skills
Knowledge of the Spanish consumer and cultural landscape, knowledge of the running category and culture
Technologies
None stated
Responsibilities
Develop and deliver locally relevant integrated marketing plans; Lead 360-degree amplification across key sports, cultural, and consumer moments; Drive trade marketing, community, and DTC programmes; Manage strategic partnerships, agencies, retail accounts, and the local marketing budget; Lead, coach, and develop the local marketing team
Seniority
Senior, hands-on IC with team leadership
