Senior Manager, Marketing
Core
Lead HOKA's brand strategy, seasonal marketing plans, and go-to-market priorities across Iberia with a primary focus on Spain.
Role type
Senior Manager, Marketing
Builds
HOKA brand awareness, distinction, and sustainable market share growth in running, outdoor, and lifestyle categories across Iberia.
Domain
Consumer lifestyle, sport, fashion
Deliverable
product features
Required skills
Country-specific strategy development, integrated 360-degree campaign execution, team leadership and coaching, stakeholder management, budget management, market insight analysis, retail activation management, strategic partnership management.
Preferred skills
Knowledge of the running category and culture, Portuguese language proficiency.
Technologies
None stated
Responsibilities
Develop and deliver locally relevant, integrated marketing plans; Lead 360-degree amplification across key sports, cultural, and consumer moments; Drive trade marketing, community, and DTC programmes; Manage strategic partnerships, agencies, retail accounts, and the local marketing budget; Lead, coach, and develop the local marketing team.
Seniority
Senior, hands-on IC with team leadership