Senior Strategist/Strategist
Core
Senior Strategist responsible for building brand and communication strategies, identifying consumer insights, and crafting creative briefs for clients.
Role type
Senior Strategist (Marketing/Advertising)
Builds
Brand positioning strategies, communication plans, and creative briefs for client campaigns.
Domain
Advertising & Marketing
Required skills
Strategic planning, consumer insight generation, brand positioning, creative brief writing, presentation skills, analytical thinking, client management, market analysis, trend tracking
Preferred skills
Experience with research tools, ability to synthesize data, persuasive argumentation, proactive trend monitoring
Technologies
Research tools (qualitative and quantitative)
Responsibilities
Build relationships with clients, analyze market and competition, formulate consumer insights, create brand strategies, write creative briefs, participate in tenders, present strategic recommendations, collaborate with specialist teams, measure campaign effects, prepare analyses and presentations.
Seniority
Senior, hands-on IC