Influencer Marketing Manager
Core
Own creator partnerships and influencer marketing strategies for a global DTC brand selling metal posters, driving growth in Germany, UK, France, and emerging markets.
Role type
Influencer Marketing Manager
Builds
Influencer campaigns and creator content partnerships
Domain
E-commerce / Pop culture / Gaming / Esports
Deliverable
product features
Required skills
Influencer strategy, influencer identification and vetting, negotiation, campaign execution, data analysis, stakeholder collaboration, trend forecasting
Preferred skills
Existing network in pop culture/esports/gaming, fluency in German or French
Technologies
Meta, TikTok, Google
Responsibilities
Build and execute influencer marketing strategies across multiple European markets; Identify, vet, and onboard influencers aligned with brand values; Negotiate deals and close agreements with influencers and agencies; Manage end-to-end campaign execution from ideation to reporting; Collaborate with creators to co-develop authentic content; Analyze campaign performance metrics (reach, engagement, ROI) and provide optimization recommendations.
Seniority
Mid-level, hands-on IC