和平精英-产品与品牌营销经理-版本营销方向
Core
Develop marketing strategies and execution plans for version updates of the game 'Peacekeeper Elite' to drive player engagement and brand sentiment.
Role type
Product and Brand Marketing Manager (Game Version Marketing)
Builds
Integrated marketing campaigns, co-branded gameplay features, content derivatives, and live streaming events for 'Peacekeeper Elite'.
Domain
Gaming industry, mobile game marketing
Deliverable
product features
Required skills
Product launch strategy, creative marketing, resource integration, short video content marketing, project management, budget management, cross-functional collaboration, trend analysis.
Preferred skills
Deep understanding of 'Peacekeeper Elite' ecosystem, mature game product service experience, live streaming expertise, co-branded gameplay construction.
Responsibilities
Formulate marketing strategies based on product updates; explore version gameplay appeal; manage creative assets, ad campaigns, PR, and offline events; optimize execution effects against core business metrics; coordinate product partnerships and manage project lifecycles.