Account Manager Media (m/w/d)
Core
Strategic media planning and client consulting for the healthcare market, developing cross-media concepts and managing budgets.
Role type
Account Manager Media (strategic client consulting)
Builds
Cross-media media plans and communication strategies for healthcare clients
Domain
Healthcare / Digital Media
Deliverable
product features
Required skills
Cross-media media planning, Strategic client consulting, Budget management, Media KPIs analysis, Pitch and new business development, Coordination of internal teams and publishers, Compliance management
Preferred skills
Media or communication studies background, Experience with research, planning, and tracking tools (e.g., AGOF, Nielsen), AI and automation application
Technologies
AGOF, Nielsen
Responsibilities
Develop cross-media media and communication strategies, Translate target group and market data into concrete media plans, Manage campaigns from planning to optimization, Coordinate clients, internal teams, publishers, and compliance, Participate in pitches and new business development