《王者荣耀》游戏运营-宣发运营方向
Core
Develop and execute IP marketing strategies for Honor of Kings derivative content (anime, movies, short dramas, comics) to drive platform distribution and brand impact.
Role type
Senior IP Marketing Specialist (Gaming)
Builds
Honor of Kings IP derivative content (anime, movies, short dramas, comics)
Domain
Gaming + Entertainment Content Distribution
Deliverable
product features
Required skills
IP content strategy, short video/short drama distribution, cross-platform promotion, creative content execution, market trend analysis, stakeholder management
Preferred skills
Honor of Kings heavy player, experience in film/anime/short drama distribution, viral content creation, video production
Technologies
Short video platforms, comic platforms, drama streaming platforms
Responsibilities
Analyze industry and user trends to formulate IP content distribution strategies; Lead creative planning and execution for IP content marketing; Coordinate with partners to execute platform-wide promotion for IP content.
Seniority
Mid-Senior, hands-on IC