微信小店-营销产品策划
Core
Design and iterate marketing subsidy strategies and product features for WeChat Mini Store to drive user acquisition, conversion, and repurchase across multiple scenarios.
Role type
Product Manager (Marketing & Growth)
Builds
Subsidy mechanisms, redemption logic, and evaluation models for WeChat Mini Store
Domain
E-commerce, Social Commerce (WeChat ecosystem)
Deliverable
product features
Required skills
Product planning, ROI modeling, Data analysis, User growth strategy, Cross-functional collaboration, Risk control understanding
Preferred skills
WeChat Mini Store/Video Account ecosystem experience, Marketing middle-platform experience, Strategy product experience
Technologies
Data modeling tools, Analytics platforms
Responsibilities
Plan and optimize subsidy campaigns for new user acquisition and repurchase; Build subsidy middle-platform capabilities and ROI evaluation models; Design differentiated growth strategies leveraging WeChat ecosystem characteristics.