腾讯营销-营销产品经理
Core
Build advertising efficiency tools for merchants within Tencent's ecosystem (Video Accounts, Mini Programs, WeCom) to connect ad spending with post-sale operations and drive ROI.
Role type
Product Manager (Advertising & Merchant Operations)
Builds
Productized solutions for merchant growth and ad-to-sales measurement systems
Domain
Internet / Digital Advertising / E-commerce
Deliverable
product features
Required skills
Product strategy, Data analysis, Cross-functional collaboration, Business logic, Stakeholder management
Preferred skills
Experience in ad tech, E-commerce operations, Private domain traffic growth
Technologies
Tencent ecosystem platforms (Video Accounts, WeCom, Mini Programs)
Responsibilities
Design product solutions to bridge advertising and merchant operations; Build data-driven measurement systems for ad ROI; Collaborate with R&D and sales to launch and scale products; Analyze platform data to identify growth opportunities.
