《英雄联盟》-游戏运营（用户运营方向）
Core
Manage user lifecycle and retention for a MOBA game by implementing differentiated strategies, optimizing user experience paths, and executing data-driven operational activities.
Role type
User Operations Specialist (MOBA Game)
Builds
User retention strategies, experience optimization initiatives, and operational campaigns for a MOBA game.
Domain
Gaming / MOBA
Deliverable
product features
Required skills
User lifecycle management, data analysis and attribution, activity planning and execution, experience mapping, cross-functional collaboration
Preferred skills
MOBA game expertise, SOP creation
Technologies
Data analysis tools
Responsibilities
Develop and execute differentiated user retention strategies across lifecycle stages; Optimize user experience paths and identify churn causes; Plan and execute operational activities aligned with product roadmaps; Analyze operational data to drive system and activity iterations; Standardize activity templates and execution SOPs.
