微信小店-策略产品-增长策略方向
Core
Design and execute user acquisition and GMV growth strategies for WeChat Mini Store, focusing on incremental users, revenue, and conversion efficiency.
Role type
Growth Strategy Product Manager
Builds
Personalized growth campaigns, coupon/points systems, and social interaction features for user acquisition, activation, and repurchase.
Domain
E-commerce / Retail / Social Commerce
Deliverable
product features
Required skills
User segmentation, growth strategy design, product analytics, SQL, cross-functional collaboration, data-driven decision making
Preferred skills
E-commerce product experience, mathematical/statistical/economic background, coupon/loyalty program design
Responsibilities
Design user acquisition and GMV growth strategies; Create personalized growth campaigns covering the full user lifecycle; Optimize user-product matching based on category and price band analysis; Collaborate with data and algorithm teams to refine growth models.