微信小店-产品运营-带货者运营（泛生活/泛知识类方向）
Core
Drive growth and monetization for content creators (influencers) in the WeChat Mini Program ecosystem across lifestyle and knowledge categories.
Role type
Product Operations Manager (Creator Growth)
Builds
Creator growth strategies, multi-scenario monetization solutions (live streaming, short video, official accounts, communities), and data-driven product iteration.
Domain
E-commerce / Social Media / Content Creator Economy
Required skills
Creator recruitment and incubation, growth strategy formulation, cross-scenario solution design, data analysis and business insight extraction, cross-functional coordination.
Preferred skills
Deep understanding of WeChat ecosystem mechanics, commercial acumen, methodological thinking.
Technologies
WeChat Mini Program, Live Streaming, Short Video, Official Accounts, Community Management
Responsibilities
Identify and incubate new creators to scale GMV; Design and replicate monetization strategies across live streaming, short video, and community channels; Monitor creator performance data to drive product and inventory optimization.