Brand & Content Marketing Manager DE (m/w/d)
Core
Develop and execute B2C brand campaigns and creative content strategies for the kaufDA platform, serving millions of users and retail partners in Germany and France.
Role type
Brand & Content Marketing Manager
Builds
B2C brand campaigns, social media formats, and editorial content for the kaufDA platform
Domain
Retail technology / Consumer marketing
Required skills
B2C campaign management, strategic brand marketing, creative content development, cross-channel storytelling, stakeholder coordination, performance analysis, AI tool application
Preferred skills
Experience with TV, Print, and Out of Home placements, data-driven decision making
Technologies
AI tools for creative and operational processes
Responsibilities
Plan and execute B2C brand campaigns from concept to implementation across digital and Out of Home channels; Create briefings for internal teams and external agencies; Develop creative content ideas and storytelling approaches with the editorial team; Ensure consistent brand messaging across all channels; Coordinate stakeholders including design, legal, and procurement; Analyze campaign performance and derive actionable insights; Monitor trends in brand marketing and social media
Seniority
Mid-Senior, hands-on IC