拳头游戏-k6合作部-游戏运营-用户增长
Core
Develop user acquisition content strategies for new channels like Xiaohongshu, optimize e-commerce conversion models, and manage influencer UGC ecosystems to drive growth for Riot Games products.
Role type
Senior User Growth Specialist (Content & Influencer Marketing)
Builds
Reusable content asset libraries, high-conversion e-commerce campaigns, and scalable influencer ecosystems.
Domain
Gaming / Digital Entertainment
Required skills
Content strategy, e-commerce conversion optimization, influencer ecosystem management, creative direction, data-driven decision making, cross-functional collaboration.
Preferred skills
Gaming or entertainment industry background, video production/editing, platform-specific content expertise.
Responsibilities
Define content strategies for UA channels and new platforms; lead e-commerce content conversion initiatives; manage and guide influencer UGC and live-streaming ecosystems; bridge communication between ad agencies, e-commerce teams, and influencers; conduct data analysis to optimize content and drive user acquisition.
