和平精英-媒介数据策略经理
Core
Build and optimize media effectiveness measurement systems for the game 'Peacekeeper Elite' to guide ad placement strategies.
Role type
Senior media data strategy manager
Builds
Media effectiveness metrics, user/channel insights, and ROI analysis for ad campaigns
Domain
Gaming industry + digital advertising
Deliverable
dashboards & analysis
Required skills
Media strategy, data modeling, attribution logic, user segmentation, ROI analysis, report writing
Preferred skills
Experience at large internet companies, RTA and cloud audience tools expertise
Technologies
RTA, cloud audience tools, data dashboards
Responsibilities
Define key metrics and build monitoring/evaluation models for media campaigns; Collaborate with data teams to implement user targeting strategies; Design and execute A/B tests to quantify ROI and optimize placements; Generate deep analytical reports to support resource allocation and strategic decisions.