Mediaplaner*in / Redakteur*in
Core
Develop, organize, and execute paid media campaigns and media-mix strategies to increase ZDF's reach, attention, and visibility across OOH, digital, social, and motion picture formats.
Role type
Senior media planner and media buyer
Builds
Integrated paid media campaigns and media-mix strategies for ZDF
Domain
Media & Communications
Required skills
Paid media planning, media buying, media-mix strategy, KPI analysis, media tool proficiency, programmatic advertising, budget management, cross-platform strategy
Preferred skills
AI and automation application, trend analysis, process optimization, strategic thinking
Technologies
Media tools, programmatic platforms, KPI analytics tools
Responsibilities
Plan and steer effective paid media campaigns, develop media-mix strategies from OOH to digital and social, collaborate with media agencies on budget and quality, analyze campaign performance and derive actionable insights, contribute to paid media strategy development and process improvement, evaluate new platforms and technologies for media solutions