Marketing Manager (m/w/d)
Core
Planning, steering, and implementing national and international marketing projects and campaigns for a machinery manufacturer serving the consumer goods, healthcare, and contact lens industries.
Role type
Senior Marketing Manager (non-managerial IC)
Builds
Marketing campaigns, content, and digital visibility for Turnkey solutions in packaging, filling, and assembly.
Domain
Industrial machinery / B2B manufacturing
Required skills
Campaign management, Content creation, Digital marketing, Marketing analytics, Brand storytelling, Technical content translation, Project management, Agency management, PowerPoint, Digital marketing tools
Preferred skills
AI and automation in marketing processes, Hands-on execution, English (fluent)
Responsibilities
Plan and execute marketing campaigns, Develop holistic marketing and communication measures, Create and optimize content for digital channels, Optimize digital visibility and performance marketing, Collaborate on AI applications for marketing processes, Manage cross-functional projects and external agencies
Seniority
Senior, hands-on IC