《王者荣耀》电竞宣发运营
Core
Develop and execute promotional strategies for the game and esports events to boost brand visibility and support product activation and commercialization goals.
Role type
Esports marketing and communications specialist
Builds
Promotional campaigns, creative assets, IP collaborations, event marketing, and live streaming activities
Domain
Esports / Mobile Gaming
Deliverable
product features
Required skills
Esports ecosystem knowledge, creative planning, copywriting, social media strategy, cross-functional coordination
Preferred skills
Experience with Honor of Kings, understanding of game communities and teams, aesthetic sense
Technologies
Social media platforms, live streaming tools
Responsibilities
Formulate promotion strategies based on product selling points and user insights; Execute promotion plans including creative materials, IP linkages, and event marketing; Coordinate with events, publishing, marketing, and community teams for efficient project execution.