《洛克王国：世界》-游戏投放素材策略管理
Core
Formulate game ad creative strategies and manage material iteration to optimize acquisition metrics.
Role type
Senior game user acquisition creative strategist
Builds
High-performing ad creatives for user acquisition campaigns
Domain
Mobile gaming / Digital advertising
Required skills
Game user acquisition strategy, Creative planning, A/B testing design, Data analysis, Competitor analysis, Cross-functional collaboration
Preferred skills
Understanding of user psychology, Knowledge of ad platform trends, Creative judgment
Responsibilities
Define material strategy based on product selling points and user personas; Establish material iteration standards including classification and variant rules; Build testing mechanisms with clear hypotheses and success criteria; Track and optimize metrics like CTR, CVR, CPI, and ROAS; Collaborate with production teams to improve output efficiency; Analyze competitor materials and industry trends to refine creative direction.
