Marketing Manager (m/w/d) – Fokus: B2B & Product Marketing
Core
Develop targeted B2B marketing campaigns and communication concepts for the company's own software products.
Role type
B2B & Product Marketing Manager
Builds
B2B marketing campaigns, content for homepage and social media, brochures, flyers, presentations, and visual screen assets for software development teams.
Domain
IT / Software / B2B
Deliverable
product features
Required skills
B2B marketing, content creation, graphic design, GUI design, WordPress management, AI tool adoption
Preferred skills
Adobe Creative Cloud (Photoshop, InDesign), Figma, Adobe XD, IT industry experience
Technologies
WordPress, Adobe Creative Cloud, Figma, Adobe XD, AI tools
Responsibilities
Develop B2B marketing campaigns and communication concepts, create content for digital channels, design visual assets and layouts, maintain and optimize the company website, organize trade fair appearances.
Seniority
Mid-level, hands-on IC
