SEO & GEO Content Manager (d/m/w)
Core
Create, optimize, and manage website content for 'Credit & Finance' products to ensure visibility in both traditional and AI-driven search systems.
Role type
SEO & GEO Content Manager
Builds
Website content and content strategy for the easyCredit product family
Domain
Financial services / Search Engine Optimization
Required skills
Content creation and marketing, Generative Engine Optimization (GEO), LLM functionality understanding, Technical SEO, Structured data architecture (Schema.org, JSON-LD), Content Management Systems, SEO and AI analysis tools (Sistrix, Google Search Console, Peec AI), KPI analysis
Preferred skills
Trend awareness in AI-driven search, Cross-functional collaboration, Independent organization
Technologies
ChatGPT, Gemini, Perplexity, Schema.org, JSON-LD, Sistrix, Google Search Console, Peec AI
Responsibilities
Create and optimize GEO and SEO content for products and 'Credit & Finance' themes; Maintain and update content inventory for generative and organic search; Evaluate trends in generative search and integrate them into strategy; Ensure technical SEO requirements and structured data usage; Analyze KPIs and implement optimization measures; Coordinate with internal teams and content agencies
Seniority
Mid-level, hands-on IC