SEO & GEO Manager (d/m/w)
Core
Develop and execute SEO and GEO strategies to enhance organic and generative search visibility for the easyCredit product family.
Role type
SEO & GEO Manager
Builds
Organic and generative search visibility for financial products
Domain
Financial services / Digital Marketing
Deliverable
production ML models
Required skills
SEO strategy, Generative Engine Optimization (GEO), LLM functionality, Technical SEO, Structured data (Schema.org, JSON-LD), Keyword analysis, Competitor analysis, Content requirements definition, KPI-driven optimization
Preferred skills
Experience with SEO/KI analysis tools (Sistrix, Screaming Frog, Google Search Console, Peec AI), Interest in digital trends and AI search developments
Technologies
Sistrix, Screaming Frog, Google Search Console, Peec AI, Schema.org, JSON-LD
Responsibilities
Develop SEO and GEO strategies and derive concrete measures to increase visibility; Analyze search behavior, user needs, and market trends to identify new potentials; Conduct competitive, market, and keyword analyses; Manage technical SEO topics like crawling, indexing, information architecture, and internal linking; Define requirements for SEO and GEO-relevant content; Coordinate with agency partners to build high-quality mentions and backlinks; Steer and prioritize optimization measures based on analysis and KPIs
Seniority
Mid-Senior, hands-on IC