腾讯微视-福利体系产品经理
Core
Designing the overall architecture for user reward systems, task incentives, and cash withdrawal mechanisms within a short-video platform to drive engagement and retention.
Role type
Product Manager (User Growth & Reward Systems)
Builds
Task-based incentive programs, coin systems, cash withdrawal flows, and rights redemption mechanisms for a short-video app.
Domain
Consumer Internet / Short Video / User Growth
Deliverable
product features
Required skills
Strategic planning, data analysis (SQL, Excel), A/B testing, cost control, cross-functional leadership, risk control strategy design, user segmentation.
Preferred skills
Experience in 'sinking market' user dynamics, innovative gamification design, supply chain management for rewards.
Responsibilities
Define long-term roadmaps for reward systems; optimize conversion efficiency across the task-to-withdrawal funnel; coordinate with operations, tech, and finance teams for delivery.
Seniority
Mid-Senior, hands-on IC