Senior Manager, Monetization- Audiences & Data (REMOTE)
Core
Define audience segmentation frameworks and develop scalable audience products for activation across channels while driving data access and collaboration capabilities.
Role type
Senior Manager, Monetization- Audiences & Data
Builds
Scalable audience products, data access models (APIs, feeds, clean rooms), and partner integrations
Domain
Retail Media Network, Ad Tech, Data Monetization
Required skills
Audience strategy, data products, data partnerships, clean rooms, privacy-safe data collaboration, eCommerce, Retail Media Network, Microsoft Excel, data platforms (Snowflake, BigQuery, Databricks), web analytics (Adobe Analytics)
Preferred skills
None stated
Technologies
Snowflake, BigQuery, Databricks, Adobe Analytics, LiveRamp
Responsibilities
Define audience segmentation framework and taxonomy; Develop scalable audience products for activation across channels; Partner with data science and analytics teams to enhance signal and targeting capabilities; Develop data access models including APIs, feeds, and partner integrations; Lead clean room strategy and partner enablement for data collaboration; Establish governance for data usage, privacy, and compliance; Define measurement frameworks and KPIs for data monetization; Build effective cross-functional working teams; Develop talent through coaching, feedback, and stretch assignments; Partner with department leadership to establish strategic staffing and succession plans.
Seniority
Senior Manager, hands-on leadership
