Content Strategy Manager
Core
Architect and execute full-funnel demand generation content strategies for AI Infrastructure buyers, leveraging AI tools to create high-impact assets that drive pipeline.
Role type
Senior Content Strategy Lead (B2B Technology)
Builds
Demand-generating content campaigns, thought leadership, and promotional assets for Cisco's AI Infrastructure solutions.
Domain
B2B Technology Marketing / AI Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Full-funnel content strategy, hands-on writing and editing (long-form to promotional), AI tool integration, stakeholder influence, performance analytics, agency/contractor management
Preferred skills
B2B technology marketing experience, enterprise networking/IT buyer expertise, team upskilling in AI workflows
Technologies
Asana, Workfront
Responsibilities
Architect demand generation strategies by synthesizing customer feedback and market trends; pioneer AI integration in the content lifecycle from ideation to performance; write and edit anchor assets including sponsored articles and video scripts; edit promotional copy for email, social, and paid media; present strategy results to senior leadership; analyze engagement metrics to refine pipeline-driving strategies.
Seniority
Senior, hands-on IC with mentorship responsibilities
