Marketing Content Leader
Core
Lead enterprise content strategy and execution to drive demand generation and pipeline growth across the full funnel.
Role type
Senior Manager, Content Strategy (B2B Technology)
Builds
Demand-generating content assets including thought leadership reports, web pages, video scripts, email, and social media copy.
Domain
B2B Technology / Enterprise Networking
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy, full-funnel content planning, hands-on writing and editing, team leadership, AI integration, stakeholder influence, performance analytics
Preferred skills
People leadership (5+ years), AI tool proficiency and upskilling, B2B technology marketing experience, enterprise networking buyer knowledge, workflow management
Technologies
Asana, Workfront
Responsibilities
Build and mentor a team of writers and editors; architect demand generation strategies; pioneer AI adoption for content creation; write and edit anchor assets; edit promotional copy; align content with business objectives; present performance results to leadership.
Seniority
Senior Manager, hands-on IC with team leadership