Therapeutic Area Marketer, Alzheimer's Disease
Core
Strategic marketer leading the Therapeutic Area (TA) strategy for Alzheimer's Disease, defining brand vision, positioning, and customer journeys to prepare for US launch.
Role type
Senior Therapeutic Area Marketer (Neurodegeneration)
Builds
Integrated marketing strategies and customer experiences for Alzheimer's Disease therapies
Domain
Biopharmaceuticals / Neurodegenerative Diseases
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, market analysis, brand positioning, customer journey mapping, cross-functional leadership, launch readiness, forecasting, competitive assessment, health equity integration
Preferred skills
MBA, Alzheimer's Disease domain expertise, neurologist engagement, managed care experience, cross-functional governance
Technologies
Marketing platforms, data analytics tools
Responsibilities
Set and guide overall TA/brand strategy including market boundaries and differentiation; Collaborate with customer marketers to translate brand strategy to customer strategies; Lead market and competitor analysis to inform portfolio decisions; Define customer journey stages and segments; Ensure launch readiness through competitive assessment and TPP development; Drive ongoing TA activities including forecasting and competitive preparation; Identify and prioritize business opportunities including segment plays and lines of therapy
Seniority
Senior, hands-on IC with strategic leadership
