Therapeutic Area Marketer, Alzheimer's Disease
Core
Strategic marketer leading the Therapeutic Area (TA) marketing vision and brand strategy for Alzheimer's Disease therapies in the U.S., preparing for launch and educating the healthcare system.
Role type
Senior Therapeutic Area Marketer (Neurodegeneration/Alzheimer's)
Builds
Integrated customer experiences and brand strategies for innovative Alzheimer's therapies
Domain
Biopharmaceuticals / Neurodegenerative Diseases
Required skills
Strategic planning, market/competitor analysis, customer journey mapping, cross-functional collaboration, launch readiness, forecasting, health equity considerations, data-driven decision making, project management
Preferred skills
MBA, experience in Pharmaceutical/Biotech industry, Alzheimer's Disease marketing, Neurologist engagement, leading cross-functional governance
Technologies
Marketing platforms, analytics tools, engagement tools
Responsibilities
Set and guide overall TA/brand strategy including market boundaries and positioning; Collaborate with Customer Marketers to translate brand strategy to customer strategies; Lead market and competitor analysis to inform portfolio decisions; Drive launch readiness including competitive assessment and TPP development; Identify and prioritize business opportunities and segment plays; Ensure compliant execution of brand strategy across all customer types; Manage cross-functional alignment and field teams; Pursue continuous professional development in marketing technologies
Seniority
Senior, hands-on IC with strategic leadership