Senior Manager, Brand Strategy & Engagement
Core
Senior Manager leading enterprise brand governance, consumer reputation, employee advocacy, and creative brand expression for Riverside Health System.
Role type
Senior Manager, Brand Strategy & Engagement
Builds
Brand strategies, governance frameworks, employee advocacy programs, and traditional media creative assets.
Domain
Healthcare + Brand Management
Deliverable
product features
Required skills
Brand strategy, brand governance, employee advocacy program leadership, brand perception analysis, traditional media creative direction, team leadership, cross-functional program management, insight-to-strategy translation.
Preferred skills
Direct-to-consumer brand experience, naming strategies, signage initiatives, employer brand strategy.
Technologies
None stated
Responsibilities
Oversee enterprise brand guidelines and governance; lead employee advocacy and creator community programs; develop brand perception and reputation strategies; direct traditional media creative development; lead and coach the Brand Manager and Marketing Coordinator; establish brand measurement frameworks.
Seniority
Senior, hands-on IC with team leadership