Communications Specialist
Core
Coordinate and execute digital media efforts for the Waterloo Undergraduate Student Association (WUSA), creating original web and social media content to increase student engagement and organizational awareness.
Role type
Communications Specialist (Digital Media & Social Media)
Builds
WUSA's digital presence, social media campaigns, web content, and video scripts
Domain
Higher Education / Student Organizations / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, digital content creation, copywriting, social media analytics, project management, team leadership, brand management
Preferred skills
Experience with student audiences, knowledge of email marketing platforms, web content management system (WCMS) experience
Technologies
Hootsuite, Adobe Creative Suite, MS Office, Drupal
Responsibilities
Develop social media plans and content calendars; create and curate digital content; analyze social media data to drive strategy; manage a team of part-time staff; oversee digital marketing projects and budgets; monitor online reputation and conversations.
Seniority
Mid-level, hands-on IC with team management responsibilities