Senior Marketing Manager-SEA
Core
Develop and execute comprehensive SEA marketing plans for mobile games, managing paid media, creative content, and digital campaigns to support product lifecycles.
Role type
Senior Marketing Manager (SEA)
Builds
Mobile game titles including PUBG MOBILE, NIKKE, and Honor of King
Domain
Mobile Gaming / Southeast Asia
Deliverable
product features
Required skills
Global marketing strategy, paid media management, digital marketing, KOL marketing, campaign execution, project management, data analysis, cross-functional collaboration
Preferred skills
Game industry experience, GTM execution in multiple SEA countries, deep understanding of local gaming ecosystems, fluent English
Technologies
Digital marketing platforms, data analysis tools
Responsibilities
Create attractive SEA marketing plans covering paid media and digital campaigns; Collaborate with HQ teams to represent SEA interests and gather global insights; Manage specific brand promotion projects with internal teams; Oversee project lifecycles from start to finish, ensuring milestones are met and delivering post-project reviews
Seniority
Senior, hands-on IC
