AI Optimization Content Strategist
Core
Lead role owning hands-on content strategy and SEO/AIO execution to improve visibility across AI search landscapes, answer engines, and generative search experiences.
Role type
Senior IC AI Optimization Content Strategist
Builds
On-page and off-page content strategies for Apple products, services, and software
Domain
Consumer technology / AI Search / SEO
Required skills
SEO fundamentals, AEO/GEO tactics, LLM content discovery evaluation, keyword research, competitive analysis, prompt library management, page schema optimization, search intent analysis, data interpretation
Preferred skills
Content strategy, copy optimization, insight derivation, tool proficiency (Profound, Semrush, Google Trends), technical data translation
Technologies
Profound, Semrush, Google Trends, ChatGPT, Gemini, Claude, Google AI Overviews, Rufus, Alexa
Responsibilities
Define topics, formats, and platforms for product launches to drive LLM visibility; conduct keyword research and competitive analysis; build prompt libraries; optimize page structure, meta descriptions, and schema; track and interpret LLM content citation behavior; derive insights from search data; write benefit-focused copy; partner with cross-functional teams to implement recommendations
Seniority
Senior, hands-on IC