Social Lead, Unscripted
Core
Own social strategy and creative development for Apple TV original unscripted series and films to build fandoms and cultural conversation.
Role type
Senior social marketing lead (unscripted entertainment)
Builds
Social campaigns and content assets for Apple TV+ unscripted titles
Domain
Streaming entertainment / Unscripted TV & Documentary
Required skills
Social strategy, creative direction, campaign ownership, social analytics, audience segmentation, cross-functional leadership, agency management, platform evolution insight, KPI reporting, cultural trend analysis
Preferred skills
Internet culture fluency, meme ecosystems, streaming service experience, talent/creator relations, influence without authority, ambiguity navigation
Technologies
Social media platforms, analytics tools, publishing tools