Apple TV Creator Lead, Entertainment
Core
Lead Apple TV creator, influencer, and social talent programs to connect the brand to culture through trusted voices, driving audience engagement and business impact.
Role type
Senior IC marketing lead (creator/influencer strategy)
Builds
Creator-led formats, campaigns, and programs across titles and brand projects
Domain
Entertainment marketing + Creator economy
Deliverable
product features
Required skills
Influencer strategy, Creator program management, Social analytics, Cross-functional stakeholder partnership, Campaign execution, Data-driven decision making
Preferred skills
MBA
Technologies
Social platforms, Analytics tools
Responsibilities
Build and conceptualize creator-led formats to increase audience engagement; Lead campaigns of diverse scope using insights to drive strategy and tactics; Manage influencer strategy and output across multiple campaigns; Provide direction and leadership to project teams from concept through execution; Interact with internal marketing teams to integrate creator strategy with broader efforts; Use social analytics and internet culture immersion to build impactful campaigns and report on KPIs.
Seniority
Senior, hands-on IC