Program Lead, Retail & Channel Growth, Apple Music
Core
Design and launch commercial programs to grow Apple Music subscribers and retention through Apple Retail and the hardware sales channel.
Role type
Senior program lead (commercial growth)
Builds
Commercial constructs (offers, incentives, co-funding) and go-to-market plans for Apple Music bundled with hardware
Domain
Consumer electronics retail and subscription services
Deliverable
product features
Required skills
Strategy activation, program management, go-to-market strategy, channel marketing, business development, cross-functional execution, financial modeling, stakeholder management, performance measurement
Preferred skills
Retail and worldwide sales experience, hardware go-to-market knowledge, subscription business metrics, consumer offer launch experience, analytical capability, music/media industry background
Technologies
None stated
Responsibilities
Design and launch commercial programs from pilot to scaled rollout; Define channel-specific constructs and translate them into go-to-market plans; Shape and influence Apple Music merchandising in the hardware buy-flow; Lead cross-functional execution end to end; Own the program rhythm and keep leadership aligned; Measure performance and iterate; Represent the Commercial team with hardware counterparts
Seniority
Senior, hands-on IC