Product Marketing Lead - Mac, iPad and Segments
Core
Own and drive Apple's product-centric marketing strategy for Mac and iPad across the region, articulate market ambition for growth, and lead segment marketing strategies for education and business markets.
Role type
Senior Product Marketing Lead (Mac/iPad)
Builds
Product launches and segment initiatives for Mac and iPad
Domain
Consumer Electronics / Mac and iPad
Deliverable
product features
Required skills
Product strategy, market analysis, team leadership, stakeholder management, product roadmap influence, customer insight, strategic planning, storytelling, negotiation, technical awareness
Preferred skills
Competitive strategy formulation, innovation facilitation, organizational alignment, team motivation, business driver analysis, partnership building, customer advocacy, analytical expertise, presentation skills
Technologies
Mac, iPad
Responsibilities
Articulate product and segment opportunities to Marketing and Sales; Lead product launches and segment initiatives; Drive annual marketing plan and quarterly reviews; Coach and develop high-performing teams; Act as liaison between local Market and Worldwide teams; Influence product feature roadmaps; Craft market narratives; Provide strategic input to Product Marketing leadership; Build influence across internal functions
Seniority
Senior, hands-on IC with team leadership
