PR Manager, Beats
Core
Develop and implement strategic media and social-first PR initiatives to connect with consumers and place Beats at the center of culture across music, sports, fashion, entertainment, and consumer technology.
Role type
Senior PR Manager (Consumer Tech/Hardware)
Builds
Global communications strategy, earned media campaigns, and experiential brand moments for Beats products.
Domain
Consumer electronics, music technology, and lifestyle marketing.
Deliverable
product features
Required skills
media relations, PR strategy, press material drafting, event concepting and execution, agency management, cross-functional collaboration, media analysis and reporting.
Preferred skills
consumer hardware launch experience, social listening tools proficiency, Keynote presentation skills, earned media value tracking.
Technologies
Keynote, Numbers, social listening tools, media measurement platforms.
Responsibilities
Cultivate relationships with media, digital creators, and cultural influencers; develop PR strategy for product launches and brand moments; draft press materials and executive briefing documents; lead execution of press and creator events; partner with international teams and agencies; monitor and report on earned media coverage and industry trends.
Seniority
Senior, hands-on IC