GEO Strategist, Apple Services
Core
Owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services, driving organic search performance across traditional engines and AI-driven discovery landscapes.
Role type
Senior IC SEO/GEO Strategist
Builds
Organic search visibility and growth for Apple Services product lines (streaming, news, payments, cloud) across AI answer engines, traditional search, and third-party surfaces.
Domain
Digital Services / AI Search / SEO
Required skills
GEO strategy, organic search strategy, cross-channel execution, technical SEO, stakeholder alignment, data analysis, content workflow shaping, AI discovery optimization
Preferred skills
Scaling GEO/AI search visibility programs, B2C/subscription growth, advanced analytics, third-party surface optimization, technical SEO fundamentals
Technologies
Profound, SEMRush, BrightEdge, Google Search Console, Google Analytics, Screaming Frog, structured data, Core Web Vitals
Responsibilities
Define and own the GEO roadmap and program, setting priorities across AI answer engines and traditional organic search. Drive cross-channel GEO execution across Reddit, YouTube, and third-party editorial surfaces. Develop and refine SEO strategy across multiple Services product lines. Partner with Content teams to shape organic-first content workflows. Collaborate with Analytics to establish GEO and SEO measurement frameworks. Align business line stakeholders on organic growth priorities. Manage technical SEO fundamentals: structured data, content formatting, crawlability, and page performance. Monitor the evolving search and AI landscape, proactively adapting strategy.
Seniority
Senior, hands-on IC