Conversion Optimization Manager - Apple Retail Online
Core
Lead a team of data scientists to drive strategy for site engagement, on-site merchandising performance, and customer journey optimization for Apple's online retail store.
Role type
Senior IC manager of conversion optimization and experimentation analytics
Builds
Production ML models | product features
Domain
E-commerce / Digital Retail
Deliverable
production ML models
Required skills
SQL, Python, A/B testing design and execution, statistical analysis, clickstream data analysis, e-commerce funnel analysis, team leadership
Preferred skills
Predictive modeling, propensity scoring, causal inference, multivariate testing frameworks, enterprise analytics platforms (Adobe/Google), data visualization (Tableau)
Technologies
SQL, Python, Adobe Analytics, Google Analytics, Tableau
Responsibilities
Lead site engagement and conversion analytics to identify friction points and improve conversion rates; Manage and grow the A/B testing function including test design, execution, and statistical rigor; Deliver recurring and ad hoc reporting on performance dashboards and journey analyses; Develop and mentor a high-performing analytics team of data scientists and experimentation specialists
Seniority
Senior, hands-on IC with management responsibilities