Conversion Rate Optimization (Temporal)
Core
Identify conversion opportunities across the digital funnel by analyzing user behavior and transforming data into actions that drive conversion, lead generation, and online sales.
Role type
Conversion Rate Optimization (CRO) Specialist
Builds
Digital product experiences and conversion assets
Domain
Digital Products / Energy
Deliverable
product features
Required skills
CRO, digital analytics, conversion optimization, Google Analytics, A/B testing, data interpretation, UX concepts, customer journey mapping, funnel optimization
Preferred skills
Hypothesis definition, cross-functional collaboration, autonomous work
Technologies
Google Analytics, experimentation tools
Responsibilities
Analyze user behavior to identify conversion improvement opportunities; Design, execute, and evaluate data-driven optimization and personalization experiments; Define improvement hypotheses and prioritize initiatives aligned with business objectives; Collaborate with UX, Design, Analytics, and Technology teams; Measure results and provide data-based recommendations for continuous improvement.
Seniority
Mid-level, hands-on IC